The University of Chicago Booth School of Business

Bowdoin College

Founder & CEO, First Aid Beauty LLC

I launched First Aid Beauty (AKA FAB) in 2009 after noticing a white space in the prestige beauty market. There were many products that worked but felt like medicine, felt great but were not effective, or smelled wonderful but made my sensitive skin red and irritated. I created First Aid Beauty to provide highly effective yet luxurious products that treat everyday beauty and skincare challenges. First Aid Beauty is distributed in the US, Canada and in foreign markets including the UK, EU, Singapore, Malaysia, Australia, New Zealand, Hong Kong, Korea and China. In 2018, I sold the brand to Proctor & Gamble.

First Aid Beauty LLC

Founder & CEO

I consulted in the development of MiniLuxe, a lifestyle beauty concept, offering hand, foot and other personal grooming services and served as a member of the MiniLuxe Advisory Board.

MiniLuxe

Venture Partner, Member of Advisory Board

I co-partnered with the parent company in the development, oversight and execution of a specialty retail store concept and was responsible for design of store prototype, branding and merchandising paradigm.

Cross Retail Ventures

President

I worked with the founders to develop a long-term business plan, create internal controls and systems and to formalize business objectives.  Additionally, I instituted finance and operations departments, created banking relationships and oversaw capital formation requirements.  I identified investors and structured private equity investment by second round investor in 1998, then negotiated merger agreement with LVMH Moet Hennesey Louis Vuitton in 2000.

Fresh Inc.

Partner, COO & Member of Board of Directors

I helped co-found and served as an adviser to a private equity partnership controlled by certain members of the Ft. Worth Bass family.  The $1.5 billion fund was devoted to active investing in U.S. and Canadian public equity markets. I worked with the Bass investment team, as well as with members of the board of directors and management of portfolio companies, on developing strategies to enhance value.

Lilli Gordon