Tina Hedges

Tina Hedges is the Founder and CEO of LOLI Beauty, a pioneering brand known for its commitment to zero-waste, organic skincare. Her journey in the beauty industry began with a role as a perfume saleswoman at Macy's, which led her to significant positions in major companies like L’Oréal and Estée Lauder. After nearly two decades in the industry, she experienced personal health challenges that prompted her to reevaluate the products she had been using, ultimately inspiring her to create LOLI Beauty, which stands for "Living Organic Loving Ingredients" .12

Career Background

• Early Experience: Hedges started her career in beauty sales, gaining insights into retail dynamics before moving into marketing and communications roles.
• Industry Expertise: She has extensive experience in both large corporations and startups, which equipped her with the skills necessary to launch her own brand.

LOLI Beauty

• Foundation: Established in March 2018, LOLI Beauty focuses on sustainable beauty practices by using upcycled superfood ingredients and offering waterless formulations .14
• Philosophy: The brand emphasizes a clean and conscious approach to beauty, ensuring that all products are non-GMO, vegan, organic, and cruelty-free .12
• Innovation: LOLI Beauty aims to revolutionize the beauty industry by blending food-grade ingredients into customizable skincare products, likening their approach to creating personalized "smoothies" for skin care .2

Recognition

Hedges has been recognized for her innovative contributions to sustainability in beauty, including winning awards for her efforts in promoting eco-friendly practices within the industry .13

Tina Hedges continues to advocate for a transformative approach to beauty that prioritizes health and sustainability.