Lianna Patch

Lianna Patch is a notable conversion copywriter and comedian, recognized for her unique approach to copywriting that integrates humor to enhance customer engagement and conversion rates. She is the owner of Punchline Conversion Copywriting, a business she founded in 2010, where she specializes in crafting funny and persuasive copy for eCommerce and SaaS companies.134

Background and Career

Lianna's journey into copywriting began after experiencing dissatisfaction in traditional roles, leading her to embrace her comedic talents within her writing. She has a background in stand-up comedy and improv, which informs her writing style, making it both engaging and effective at driving sales.24

In addition to her work at Punchline, she is also a co-owner of Paramount Pet Health and serves as the Copy Director at SNAP Copy, where she focuses on conversion-optimized copy across various platforms.34 Her educational credentials include certifications from HubSpot and Copy Hackers, emphasizing her expertise in inbound marketing and conversion strategies.3

Philosophy and Approach

Lianna believes that humor is a powerful tool in copywriting, capable of making brands more relatable and memorable. Her goal is to make customers "pause, smile, and click," leveraging comedy to break through the noise of conventional marketing.25 She often emphasizes the psychological benefits of humor in marketing, citing studies that link humor to increased customer satisfaction and engagement.12

Community Engagement

Beyond her writing, Lianna actively participates in the copywriting community through workshops and courses focused on comedy-inspired copywriting. She encourages aspiring writers to embrace their unique voices and personalities in their work.45

In summary, Lianna Patch stands out in the field of conversion copywriting by merging humor with strategic messaging, helping brands connect with their audiences while driving sales.