Liam Blackwell

Liam Blackwell is a seasoned marketing professional with extensive experience in B2B digital advertising and media architecture. He is currently the Co-CEO and Founder of MACH IQ, a company he established in January 2021.1

Professional Background

Blackwell's career spans several notable positions:

B2B IQ:: Prior to MACH IQ, Blackwell co-founded B2B IQ in February 2018. This company started as an ABM (Account-Based Marketing) digital marketing consultancy, focusing on designing and implementing custom 'Brand to Demand' blueprints for B2B companies.1

MACH IQ:: This venture represents the merger of B2B IQ and MachBizz, one of the world's leading demand generation vendors. MACH IQ applies a strategic, data-driven approach to identify and convert high-potential accounts and decision-makers.1

Previous Roles::

• Global Chief Digital Officer at dentsu international (May 2012 - May 2018)
• Executive Vice President of Sales at The Register (November 2002 - December 2011)
• International New Media Manager at VNU Global Media (May 2000 - November 2002)1

Expertise and Achievements

Blackwell is recognized as an ABM expert and has received certifications from Demandbase in ABM Foundations and as an ABM Expert.1 His work has also been acknowledged in the industry, winning the Best Overall Content Marketing Solution at the Content Council Pearl Awards in 2015.1

Current Focus

At MACH IQ, Blackwell leverages his extensive experience to provide B2B data and buyer intelligence solutions that fuel growth for his clients. The company boasts a global database of over 55 million decision-makers and partners with more than 20 third-party data providers.1