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    Lia Dutra

    Marketing Director | Head of Marketing @ Santander Strategy | Communications | Transformation

    Lia Dutra is the Head of Marketing at Santander Brasil, bringing over 18 years of experience in marketing, brand management, and business strategy. She has a strong background in insights and brand construction, which contributes to her leadership role in one of Brazil's largest financial institutions.

    Dutra holds a degree from Northwestern University, enhancing her expertise in strategic marketing and business development. Her professional journey reflects a commitment to driving effective marketing strategies and brand growth within the banking sector.1

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