Lia Dutra

Lia Dutra is a highly experienced strategic planner, marketer, and sales professional with a diverse background spanning ad agencies, consumer goods, and entertainment. With over 9 years of experience in strategic planning for brands, Lia has a wealth of expertise in helping global and local clients develop marketing and advertising campaigns that resonate with consumers. Her background in social psychology and anthropology, as well as her education in contemporary philosophy and psychoanalysis, gives her a unique perspective on brand building and consumer behavior.

Lia began her career in advertising agencies, where she worked as a planner and planning supervisor for top brands, including Africa Propaganda, Havas, JWT, and Wunderman. She then joined Ambev, part of ABInBev, where she spent over six and a half years leading marketing and sales roles for different beer brands. Lia was responsible for marketing capabilities, consumer connections, corporate brand, reputation, and insights. Currently working as the General Manager of the Hoegaarden brand for ZX Ventures in Brazil, Lia's expertise spans brand platforms, social insights, and marketing capabilities.

Lia's educational background is equally diverse, having studied photography, screenwriting, contemporary philosophy, philosophy, psychoanalysis, marketing, and advertising. Her knowledge of the digital landscape is particularly valuable, and she has written articles on this topic for the Swedish Rich Media Strategy & Production Office, Urban Lifestyle. With a deep understanding of consumer behavior, brand building, marketing strategies, and sales operations, Lia is a versatile professional with a wealth of experience that spans various industries.