Lucien van Huyssteen

Lucien van Huyssteen is a seasoned professional with a diverse background in global consumer strategy, insights, and marketing.

With a solid educational foundation including a B.Comm in Business Economics and Economics from the University of Stellenbosch, a Post Grad Diploma in Marketing and Advertising from AAA School of Advertising, and completion of the Marketing Week Mini MBA with Mark Ritson, Lucien combines academic knowledge with practical expertise.

Lucien has held key positions at renowned organizations such as Mast-Jägermeister SE where he served as the Head of Global Consumer Strategy & Insights (VP) and at Mast-Jägermeister US, Inc. as the Consumer Strategy and Corporate Planning Director.

His experience extends into roles such as Strategy Director at Sixes&Nines, Shopper Planning & Insights Director at Diageo, Director Consumer Insights & Research (Vodka) at Diageo, Head of Consumer Insights and Research in various countries, Manager Consumer Research and Insights, Marketing Manager for Johnnie Walker at Diageo, and Brand Manager for Ola Ice Cream at Unilever.

Lucien's professional journey also includes roles at Unilever where he was involved in trade marketing, marketing services, and regional sales management.

In addition, he founded Colliseum Marketing showcasing his entrepreneurial spirit and innovative mindset.

Lucien's approach emphasizes not only asking 'why?' but also focusing on 'so what?' and 'how?' to drive success and achieve impactful results in brand building and consumer insights.

His passion for contributing to iconic brands and navigating the challenges of the industry make his career a testament to dedication and continuous evolution.

Lucien van Huyssteen's career trajectory exemplifies leadership, strategic thinking, and a deep understanding of consumer behavior and market dynamics.