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Leslie Owensby
DEFY – The best damned canned wine. IT'S WINE AND IT'S WET. UK, EU, USA
Leslie Owensby is the Founder and CEO of Defy Wine, a company that specializes in organic canned wine.27 With over 20 years of experience in product development and bringing new products to market, Owensby has established herself as a prominent figure in the wine industry.1
Professional Background
Owensby's expertise lies in taking ideas and products from conception to launch.5 She has leveraged this experience to create Defy Wine, which offers premium organic wines in cans. The company has successfully proven market demand for their products and has expanded its reach to the United States.7
Entrepreneurial Journey
As a determined founder, Owensby has navigated the challenges of starting and growing a business in the competitive wine industry. She registered Defy as a Delaware corporation from the UK using Capbase, demonstrating her international approach to business.4
Innovation in Wine
Owensby's vision for Defy Wine includes several innovative aspects:
- Vegan Wine: She set out to create a vegan wine product, addressing a growing market demand.6
- Canned Format: By offering wine in cans, Defy Wine taps into the trend of alternative packaging and portability.2
- Organic Focus: The company emphasizes organic production, appealing to health-conscious consumers.7
Leadership and Culture
As CEO, Owensby is not only focused on product innovation but also on creating a positive company culture. She describes herself as a "Culture Creator" in the beverages, food, and related industries.3 Additionally, she shows interest in diversity, equity, and inclusion (DEI) within the wine and spirits sector.3
Leslie Owensby's LinkedIn profile can be found under the username leslie-owensby-187545188, where more details about her professional journey and accomplishments may be available.