Lesley Tian

Lesley Tian is a marketing professional currently working in Marketing Analytics and Research for Global Programs at TikTok.12 She possesses a unique combination of analytical skills, creative thinking, and strategic insight that has consistently driven TikTok's marketing initiatives.2

Professional Background

Lesley's expertise lies in several key areas:

• Quantitative Research: She has strong skills in conducting quantitative research to gather data-driven insights.3
• Customer Insight: Lesley specializes in understanding customer behavior and preferences.3
• Consumer Behavior: She has a deep understanding of how consumers interact with products and services.3
• Market Research: Her role involves analyzing market trends and consumer patterns to inform marketing strategies.3

Education and Affiliations

While specific details about her educational background are not provided, it's worth noting that Lesley is associated with:

• The Market Research Society4
• TikTok and at least three other professional organizations4

Role at TikTok

As part of the Marketing Insights & Analytics team for Global Programs at TikTok, Lesley likely plays a crucial role in:

1. Analyzing user data and behavior on the platform
2. Providing insights to guide global marketing strategies
3. Evaluating the performance of marketing campaigns
4. Identifying trends and opportunities for growth in various markets

Her position suggests that she contributes to TikTok's data-driven approach to marketing and user engagement on a global scale.