Jennifer Hubber

Jennifer Hubber is the Global Head of Insights and Analytics at Campari Group, a leading global beverage company. Based in Milan, Italy, she has a significant role in shaping the company's insights strategy and analytics.

Professional Background

• Education: Jennifer holds an MBA from Bocconi University in Milan, which has equipped her with a strong foundation in business management and analytics.
• Career Path: Before joining Campari Group, she accumulated extensive experience in market research and insights roles, contributing to her expertise in data-driven decision-making and consumer behavior analysis.14

Current Role

In her position at Campari Group, Jennifer emphasizes the importance of "research with purpose," advocating for insights that genuinely serve organizational needs. She is focused on enhancing data quality and authenticity in market research, ensuring that insights are derived from real human interactions rather than solely relying on artificial intelligence.23

Key Insights

Jennifer has articulated that:

• The integration of advanced tools should facilitate deeper thinking rather than replace it.
• Authenticity and genuine consumer feedback are crucial for effective market research, especially in an era dominated by AI-generated data.2

Her leadership is characterized by a commitment to leveraging insights for strategic advantage while fostering a culture of innovation within the organization.