Lesley Cordial is a marketing and branding expert with over 25 years of experience in FMCG and B2B businesses. She has worked for multi-nationals such as Unilever and Henkel as well as small start-ups in the finance and entertainment industry. Lesley champions pushing boundaries, doing the unexpected and going where others fear to tread. She has extensive experience in multiple commercial areas including Marketing and Corporate Branding, Product Development and Innovation, Business Strategy, M&A, Sustainability, Project Management, and Sponsorship. Lesley's successful track record includes being the champion behind the launch of the Vifit Sport brand onto the Dutch market just over a year ago, creating a unique new business and way of working to increase speed, flexibility and an always-on approach to consumers for FrieslandCampina. She is currently the Global Talent Manager at FrieslandCampina, having formerly held positions such as Director of Sports Nutrition and International Marketing Director of Performance Lifestyle and Dairy-Based Beverages.