Colorado College

Latin School of Chicago

Chicago, Illinois, United States

Lesa Ukman is a thought-leading entrepreneur, writer and speaker renowned as a pioneer in assigning value to intangibles, marketing collaborations and unmeasured media. With the launch of IEG (<a href="http://www.sponsorship.com">www.sponsorship.com</a>) she propelled sponsorship from a promotional sideline to a vital discipline by creating the methodology to value and measure investments in sports, arts, entertainment and nonprofits. Her analytics have been adopted throughout the world. Lesa Ukman Partnerships’ new Pro Social Valuation Service has been used to value initiatives of all types and sizes, from the Homeless World Cup Tournament to the American Bar Association’s Fund for Justice & Education.  PSV’s mathematical grounding, real-time analytics and radical transparency appeals to funders of social good, including Community Trusts, Foundations, C-Suite Executives, Impact Investors and Tech-Savvy Philanthropists. Unlike commercial measures of ROI, PSV calculates return through the lens of civil society. And, its complete assessment of impact accounts for both the positive and the negative impacts as well as what would have happened anyway.  This matters. The size and complexity of our social and environmental challenges mandates the most effective deployment of resources. And, PSV galvanizes support for nonprofits, NGOs and social enterprises doing the most good, rather than those with the loudest megaphone. Measuring and communicating social impacts with the same rigor, transparency and clarity used to measure financial outcomes, enables the entire ecosystem to do good better.