Lesa Ukman

Lesa Ukman is a prominent figure in the fields of partnerships, sponsorship, and social capital valuation. She is the founder of Lesa Ukman Partnerships and ProSocial Valuation Service.12

Professional Background

Lesa Ukman is recognized as a thought-leading entrepreneur, writer, and speaker. She is renowned as a pioneer in assigning value to intangibles, marketing collaborations, and partnerships.2 Her expertise spans across various domains:

Entrepreneurship:: In 1982, Ukman founded IEG (sponsorship.com), a company that played a pivotal role in creating a new industry currently valued at over $85 billion.6

Social Capital Valuation:: Through ProSocial Valuation, Ukman offers a service that provides consistent and credible accounting of social capital created by various programs.1

Sponsorship and Marketing:: Ukman has extensive experience in sponsorship marketing and has been involved in numerous industry events and summits.5

Recent Activities

Ukman remains active in her field, continuously sharing insights and participating in professional development:

• She recently completed the Executive Scholar Program Chief Digital Officer, Leading Transformations at Kellogg School of Management.7
• Ukman frequently posts about sponsorship, social capital, and marketing trends on her LinkedIn profile.34
• She has been involved in speaking engagements, such as the Sponsorship Mastery Summit, where she discussed the evolution of sponsorship.5

Lesa Ukman's work focuses on bridging the gap between corporate social responsibility (CSR) and creating social value, emphasizing the importance of measuring and valuing "good" in business and social contexts.1