Erik Qualman

Erik Qualman is a prominent figure in the field of digital leadership, currently serving as a Professor of Digital Leadership at Northwestern University. He is recognized for his extensive contributions to the study and practice of digital marketing and leadership, with his educational materials being utilized in over 500 universities worldwide.13

Background and Achievements

Qualman is a five-time #1 bestselling author and keynote speaker who has delivered presentations in over 55 countries, reaching an audience of approximately 50 million people. His notable works include the book "Socialnomics," which explores the impact of social media on business and society. This work has gained significant attention, being featured on platforms like 60 Minutes and in major publications such as the Wall Street Journal.146

In addition to his academic role, Qualman has held professorships at prestigious institutions including MIT and Harvard's edX labs. He has also received an honorary doctorate for his innovative contributions to digital leadership.26 His influence extends beyond academia; he has collaborated with major brands like Disney, Chase, and Cartier through his animation studio, Equalman Studios.23

Recognition

Qualman was voted the second most likable author in the world, trailing only J.K. Rowling, which highlights his popularity and impact as a speaker and writer.45 His insights into digital leadership have earned him accolades, including recognition as one of the top 50 digital influencers worldwide by Forbes.4

Personal Life

Beyond his professional achievements, Qualman emphasizes his role as a family man, often referring to himself as striving to be the "World’s Greatest Dad" to his wife and two daughters.13 He holds an MBA from the McCombs School of Business at the University of Texas and was also named Michigan State University’s Alum of the Year in 2011.46

In summary, Erik Qualman is a leading authority in digital leadership, combining academic rigor with practical insights to influence both students and corporate leaders alike.