Leonie Seysan

Leonie Seysan is a content marketing professional with extensive experience in the industry. She is currently the Director and Business Development Manager (BDM) at Article Writers Aotearoa, a position she has held since January 2024.1

Career and Experience

Leonie has been in the content writing industry for over 15 years. Her primary role is as the Director and Content Strategist at Article Writers Australia, a position she has held since May 2009.1 In this capacity, she leads a team of writers and editors, specializing in content planning and creation, including blog and article writing, eBooks, white papers, and press releases.1

Education and Certifications

Leonie holds a Bachelor of Communications in Media Studies from Edith Cowan University, which she completed between 2001 and 2003.1 She has also acquired several professional certifications, including:

• Inbound Certification from HubSpot (August 2016)
• HubSpot Agency Partner certification (May 2017)
• SEMrush SEO Toolkit and Fundamentals Exams (February 2019)
• Keyword Research Exam from SEMrush (September 2020)
• ChatGPT Masterclass: The Guide to AI and Prompt Engineering from Udemy (March 2024)1

Professional Philosophy

Leonie is passionate about creating original, insightful content. She values responsiveness, strong work ethic, and meaningful conversations with clients.1 Her approach to content creation emphasizes:

• Championing original content based on insights from in-house experts
• Utilizing AI for ideation but preferring human expertise for writing
• Maintaining open and honest communication with clients
• Adapting flexibly to changes in client needs and project directions1

Recent Projects

Leonie is currently involved in a video series and podcast called "Content with Humans," where she interviews industry professionals on various topics related to content marketing and SEO.23