Leo Parsons
Leo Parsons
Leo Parsons is an accomplished data and analytics professional with a background in electrical and electronics engineering. He studied at The George Washington University and Malvern Preparatory School, where he honed his skills in information analysis, sales processes, and customer relationship management.
In his tenure as the Director of Partnership Data & Analytics at The Madison Square Garden Company, Leo managed various data-driven projects, including developing and executing strategies that improve business performance. At the Philadelphia 76ers, he served as a CRM Analyst and Analytics Intern, developing data models to provide insights to the sales and marketing departments. Leo also has experience in allocations, inventory management, and engineering.
Leo is naturally curious about sports business and has participated in the Manhattan Sports Business Academy. He is a driven self-starter with a desire to produce high-quality, consistent results in any team environment.