Nikki Patel is a highly accomplished professional in the field of Business Intelligence and Data Analytics, with a wealth of experience spanning multiple organizations and roles. She obtained her Bachelor's degree in Mathematics and Statistics from the University of Illinois at Urbana-Champaign, following which she launched her career with an Engineering Internship at Milplex Circuits Inc.

Thereafter, Nikki climbed up the ladder, holding positions of increasing responsibility and significance at various companies such as Williams Interactive, Scientific Games, and Rush Street Interactive. She spent a considerable amount of time at Rush Street, where she worked as a CRM Manager before being promoted to Director of CRM, and further, to her current role of Director of Business Intelligence.

In her previous roles, Nikki worked on various projects relating to social media marketing analytics and customer retention management, among others. Her expansive skillset and expertise have helped her to bring value to each organization she has worked with, making her a vital player in the field of data-driven decision-making.