Lenny Kwan

Lenny Kwan is an experienced digital marketing professional currently serving as the Vice President of Business Development at Ecomfy Lead.12 He has a strong background in digital media strategy, specializing in client and publisher relationships.1

Professional Experience

Kwan's career in digital marketing spans over a decade, with notable positions including:

• Vice President of Business Development at Ecomfy Lead (current role)2
• Sr. Digital Marketing Manager at SmartFinancial (September 2019 - prior to current role)1
• Digital Marketing - Director of Business Development at IconicReach by engage (February 2018 - August 2018)1
• Digital Marketing Manager, Publisher Development at engage (November 2009 - January 2011)1

Skills and Achievements

At SmartFinancial, Kwan demonstrated his expertise by:

• Managing supply partner relationships
• Resolving technical issues related to S2S postbacks and conversion tracking
• Analyzing performance using tools like Periscope
• Optimizing brand performance across multiple levels
• Utilizing QA tools such as Lashback and Anura for ad and lead quality checks
• Increasing quality lead volume by over 200%
• Managing a multi-million dollar annual budget1

Education

Kwan holds a Bachelor's degree in Marketing from the University of Kentucky, which he obtained between 1997 and 2001.1

Certifications

He has also earned certifications that complement his digital marketing expertise:

• CompTIA A+ certification (issued June 2008)
• Microsoft Technology Associate: Web Development Fundamentals (MTA) (issued June 2019)1

Lenny Kwan's diverse experience in digital marketing, business development, and technology makes him well-suited for his current role as Vice President of Business Development at Ecomfy Lead.