Lauren Kwan

VP of Marketing at Plus

Lauren Kwan serves as the Vice President of Marketing at Plus, a company focused on transforming the trucking industry through autonomous driving technology. In her role, she leads global marketing and communications strategies, overseeing initiatives across various platforms including paid, earned, owned, and digital media.1 2

Educational Background

B.A. in East Asian Studies: Harvard University (cum laude)
MS/MBA in Accounting and Business Administration: Northeastern University.2

Professional Experience

Before joining Plus, Kwan held several significant leadership positions:

Executive Vice President and Managing Director at BCW Global, where she led the San Francisco office and the West Coast Technology Practice.
Managing Director at Burson-Marsteller, focusing on high-stakes crisis communications and reputation management.
Co-Founder and CEO of Famento Inc., where she directed product development and marketing efforts.1 3

Kwan's experience spans various industries including technology, automotive, healthcare, and financial services. She has worked with both startups and established Fortune 500 companies to enhance their reputations and launch innovative products.1 2

Recognition

In 2023, Lauren Kwan was recognized as one of the "Top Women to Watch in Transportation" by the Women In Trucking Association, highlighting her impact in the field of transportation marketing.3

Overall, Lauren Kwan is noted for her dynamic leadership style and extensive expertise in marketing and communications within the tech landscape.