Lelian Cestari

Lelian Cestari, Director of Global Commercial Analytics at Bacardi

Lelian Cestari is a skilled IT professional and business partner currently serving as the Director of Global Commercial Analytics at Bacardi, based in Miami.12 With over 12 years of experience, she is a proficient leader in managing diverse client projects.

Cestari is a proud alumna of Bacardi's ELC IT team and is passionate about technology, people, and the Bacardi lifestyle.2 She is also an active supporter of breast cancer research, participating in initiatives like #techinpink2023 to help end breast cancer.3

In addition to her work at Bacardi, Cestari has shared her expertise on topics such as:

• Calculating return on investment when deploying analytics4
• Using predictive analytics to influence customer behavior in the sports industry5
• A case study on QLX iQ-Gaming™ at a Caribbean resort6

Cestari is an alumna of IE Business School and a skilled professional dedicated to leveraging technology and data to drive business success at Bacardi.1