Leif Sundström

Leif Sundström is a tech entrepreneur and business builder with a proven track record. He is currently the Co-Founder & CEO of re, a position he has held since March 2019.1 Additionally, he has been a Shareholder and Board member at Zipplify AB since February 2020.1

Sundström has extensive experience in various leadership roles:

• VP Sales & Regional Director at Invencon AB (2015-2018)
• CEO, General Sales Director, and co-founder of Appello (2004-2014)
• Sales Director EMEA Automotive and Telematics at Electronic Data Systems (2001-2004)

His career also includes positions at Volvo Cars Customer Service and Volvo Car Corporation, where he worked in various roles from 1994 to 2000.1

Sundström is based in the Greater Gothenburg Metropolitan Area and is active on LinkedIn, where he shares insights on generative AI, marketing, and retail.23 His most recent post on October 15, 2024, indicates that he also works as a strategy consultant, guiding startups and mature companies.3