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Leif Abraham
Co-founder, Co-CEO at Public.com
Leif Abraham is the Co-founder and Co-CEO of Public.com, a social investing platform launched in 2019 that enables users to invest in a variety of assets, including equities and fixed income. Under his leadership, Public has grown significantly, serving over 3 million customers and raising substantial funding from notable venture capital firms such as Accel and Tiger Global.123
Background and Career
Before co-founding Public, Leif was the Co-founder and CEO of AND CO, a freelancing software company that became the largest in its field before being acquired by Fiverr in 2018. His entrepreneurial journey began in Germany, where he started his first internet company as a teenager, creating one of the largest ad networks for PC games in the country.234
Leif has also held various roles in product development and creative direction at companies like R/GA and Crispin Porter + Bogusky, showcasing his extensive experience in both technology and marketing.1
Leadership Philosophy
Leif emphasizes the importance of emotional retention in building a loyal user base. He believes that fostering an emotional connection with customers is crucial for long-term success. This philosophy was evident when Public decided to move away from payment for order flow, a decision that resonated well with their community during the GameStop trading frenzy.34
In his role at Public, he collaborates closely with co-founder Jannick Malling, highlighting the value of transparency and alignment between co-founders to ensure effective business operations.5
Personal Life
Balancing work and family life is a challenge for Leif, who is also a father. He often discusses the difficulties of managing a startup while maintaining family commitments, reflecting on how he structures his day to maximize productivity while being present for his family.23
Overall, Leif Abraham's journey as an entrepreneur reflects a blend of innovation, strategic leadership, and a commitment to creating meaningful connections in the financial technology space.