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Lee Hammond
Customer Data, Marketing Technology, and the Modern Data Stack
Lee Hammond is the Marketing Data Stack Leader at Hakkoda, a company that specializes in marketing technology and data solutions.14 In this role, he helps clients overcome their marketing and data challenges by providing robust, future-ready solutions.4
Hammond has extensive experience in the marketing technology and data space. He is known for his expertise in:
- Marketing data stacks
- Customer Data Platforms (CDPs)
- Data Cloud technologies, particularly Snowflake
- Composable architectures for marketing technology
As a thought leader in the industry, Hammond has been vocal about the evolution of marketing technology and the shift towards composable architectures. He has expressed excitement about innovations in the field, such as the integration of Google Analytics Premium with data cloud platforms.6
Hammond is actively involved in partnerships and collaborations within the industry. For example, he played a key role in the development of the "Zero to CDP" solution, a joint initiative between GrowthLoop, Snowflake, and Hakkoda. This solution aims to accelerate the adoption of composable Customer Data Platforms (CDPs) on the Data Cloud.23
On his LinkedIn profile, which uses the username "leehammond", Hammond shares insights and updates about marketing technology, data cloud solutions, and industry trends.57 His professional background and expertise make him a respected voice in the marketing technology and data management space.
