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Lee Duncan
Q2C Garage Design Practice Leader
Lee Duncan is an Enterprise Design Sprint Leader at IBM with a focus on digital transformation. With over 20 years of experience in the industry, he has worked on cutting-edge technologies and reimagining new ways of working.1
Key Responsibilities and Expertise
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Enterprise Design Practice: Lee has played a crucial role in launching an Enterprise Design practice within IBM, focusing on digital transformation.1
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Design Thinking: He is deeply involved in IBM's Design Thinking methodology, which emphasizes user outcomes, diverse and empowered teams, and constant innovation.1
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Problem-Solving Approach: Lee advocates for a holistic approach to problem-solving, considering both the state of the world and the needs of users.1
IBM's Design Philosophy
Under Lee's leadership, IBM has developed a robust design thinking platform for enterprise use. This methodology includes:
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The Hills: These consolidate research and form user-centric intent, focusing on the Who, What, and When (or Wow) of a project.1
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Playbacks: These involve active conversations with various groups to validate ideas and make necessary modifications.1
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Sponsor Users: These are the individuals for whom the designs are created, ensuring user-centricity.1
Lee Duncan's work at IBM demonstrates a commitment to innovative design practices that address complex global challenges while prioritizing user needs and fostering inclusive, diverse teams.1
