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Leah Meranus
Leah Meranus is a prominent figure in the media and advertising industry, currently serving as the Chief Executive Officer of dentsu X North America. Her elevation to this role took place in January 2023, after previously holding the position of Chief Media Officer at dentsu X. In her capacity as CEO, she focuses on redefining industry standards, fostering meaningful partnerships, and driving business results across the organization in the U.S. and Canada.123
Career Overview
Leah has over 20 years of experience in the media sector, where she has collaborated with leading marketers across various industries. Before joining dentsu X, she was the Executive Vice President and Managing Director of Integrated Media at 360i, where she significantly enhanced the agency's media offerings.13 Under her leadership, dentsu X was recognized as the fastest-growing media agency globally for four consecutive years by RECMA.1
Educational Background
Leah holds a Bachelor of Science in Economics from The Wharton School and an MBA in Marketing from New York University's Leonard N. Stern School of Business, specializing in Entertainment, Media & Technology.6
Leadership Philosophy
Meranus emphasizes the importance of adapting to changing consumer behaviors and market dynamics. She advocates for innovative and effective media strategies that go beyond traditional advertising methods, aiming to create valuable consumer experiences.45 Her leadership style is characterized by a commitment to pushing boundaries and exploring new avenues for growth within the media landscape.
Notable Achievements
- Fastest Growing Agency: Dentsu X was named the fastest growing media agency in the U.S. and globally for four consecutive years.
- Client Wins: Under her guidance, dentsu X secured significant accounts including Heineken, Santander, and McCormick.12
Leah Meranus continues to shape the future of media through her strategic vision and innovative approach at dentsu X.