Leah Deriba

Leah Deriba is a highly accomplished social media and PR professional currently serving as the Global Social Media Strategist at H&M.1 With over eight years of experience in marketing and communications, she has established herself as a prominent figure in the industry.

Career Highlights

Recognition:: Leah was selected as one of the top 30 under 30 for the prestigious Cannes Lions Brand Marketers Academy in 2023 and is a certified Young Lions Professional.1

Current Role:: As the Global Social Media Specialist at H&M, Leah is responsible for:

• Creating organic social media strategies that align with H&M's business goals
• Developing compelling content across various platforms like Instagram, TikTok, YouTube, Pinterest, and Facebook
• Collaborating with internal teams and external partners to drive channel performance
• Setting KPIs and measuring the effectiveness of social media campaigns
• Staying informed about emerging trends and exploring innovative opportunities1

Previous Experience:: Before her current position, Leah served as the Global Social Media & Community Manager at H&M for nearly 5 years.1

Notable Achievements

Leah has played a crucial role in several significant projects at H&M, including:

• Launching H&M's global TikTok account
• Developing strategies that led to record engagement on Instagram and TikTok
• Managing social media execution for luxury brand collaborations such as Mugler x H&M and Giambattista Valli Paris x H&M
• Orchestrating social media content for global PR events like the Met Gala and Coachella1

Personal Approach

Leah is passionate about diversity, inclusion, and belonging, striving to incorporate these values into her work. She leverages her expertise in strategy, technology, trends, and industry insights to create impactful global social media campaigns.1

With her extensive experience and impressive track record, Leah Deriba has established herself as a leading figure in social media strategy within the fashion industry.