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Anneka Dew
Global Strategy Director - LEGO at Initiative
Anneka Archer-Dew is a highly accomplished professional with a diverse background in marketing, communications, and strategy.
She has received numerous awards and recognition for her work in the industry, including being a Cannes Lions Cannes Chimera 2014 winner and receiving funding from the Bill & Melinda Gates Foundation.
Anneka was named one of the Drum's 50 under 30 women in Digital and was a Media Week Rising Star Finalist.
Her educational background includes a BA (Hons) in Social and Political Sciences and Psychology from the University of Cambridge, where she also studied CIM Professional Diploma in Marketing at the London School of Marketing.
Anneka has held various key roles in organizations, such as Global Strategy Director at LEGO, Executive Director of Strategy at Apple, and Brand & Marketing Consultant.
She has also served as Marketing and Communications Director at Ethfinex and Bitfinex, along with holding positions at Manning Gottlieb OMD, PSR Initiative, Monetise Create, and Campbell-bell Communications.
With a proven track record of success in the industry, Anneka's expertise spans across marketing, communications, strategy, and PR.