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Lea Refice
Vice President, Experience Strategy and Design at Comcast
Professional Background
Lea Refice is a distinguished professional with a dynamic and multifaceted career in user experience design and human factors research. With a rich history of supporting and managing cross-functional teams, Lea has successfully collaborated on projects that blend interaction design, usability, and visual design to create meaningful impacts for both stakeholders and end-users. Her profound understanding of customer and employee experience empowers her to deliver unparalleled value while fostering a culture of innovation.
Throughout her esteemed career, Lea has held several significant positions at Comcast, including roles as the Vice President of Experience Strategy and Design and Executive Director of Experience Strategy and Design. During her tenure, she played a vital role in crafting product strategies that prioritize usability and user-centered design. In her capacity as Senior Director of User Experience and Customer Experience Strategy Operations, Lea integrated her design leadership with project management to drive operational success and enhance the overall experience for Comcast's diverse customer base.
Before her impactful journey at Comcast, Lea honed her expertise at Verizon as a User Experience Manager, contributing to the enhancement of design and innovation practices. She also made substantial contributions to Acquia in multiple roles, including Senior User Experience Designer and User Experience Manager, where she designed user-centric solutions tailored to meet specific needs. Her tenure at The MITRE Corporation as a Senior Information Architect further solidified her expertise in information design, while her foundational experience at Vanguard allowed her to delve deeply into user research.
Lea's practical knowledge is complemented by her academic backgrounds in Human Factors and Marketing, along with her expertise in product strategy and agile methodologies. Her approach not only focuses on the user's perspective but also integrates business needs, ensuring that all relevant aspects are considered in decision-making processes.
Education and Achievements
Lea Refice holds a Master of Business Administration (MBA) with a concentration in Human Factors in Information Design and Marketing from Bentley University's McCallum Graduate School of Business. This rigorous program equipped her with crucial insights into how users interact with technology and the importance of aligning business objectives with user needs. Additionally, she earned her Bachelor of Arts in Computer Science from Villanova University, providing her with a strong technical foundation that supports her design and UX initiatives.
Achievements
Lea's professional journey is marked by impressive achievements that showcase her leadership and commitment to excellence in user experience design. As a founding member of ProFound, she contributed to establishing a platform dedicated to transforming user experience through collaboration and best practices. Her influence at Comcast is evident in numerous successful projects that led to enhanced customer satisfaction and operational efficiency, displaying her capability in translating complex business goals into actionable user-centered solutions.
With specialties in a diverse range of areas, including project management, customer experience, service design, usability research, and persona design, Lea has established herself as a thought leader in the field. Her contributions extend beyond project executions to shaping the narrative of user-centered design in the organizations she has served.
Lea's work exemplifies the integration of user experience strategies with core business objectives. She embraces a holistic, user-informed approach that drives innovation, empowers teams, and positively impacts customer loyalty and engagement. Her journey is a testament to the vital role of design in enhancing people’s lives daily, a passion that continues to fuel her professional endeavors.
tags':['User Experience Design','Human Factors Research','Project Management','Stakeholder Engagement','Cross-Functional Teams','Product Strategy','Agile Methodologies','Customer Experience','Service Design','Usability Research','Information Architecture','Design Leadership','Human Factors in Information Design','MBA in Marketing','Voice Design','Persona Design'],
questions':['How did Lea Refice develop her passion for user experience design and human factors research?','In what ways has Lea Refice’s leadership impacted project outcomes at Comcast?','What challenges has Lea Refice encountered while managing cross-functional teams, and how has she overcome them?','How does Lea Refice ensure that both user needs and business objectives are aligned in her design processes?','What inspired Lea Refice to pursue an MBA in Human Factors and Marketing, and how has it influenced her career?']} [{
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