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Samantha Louras
Service Design & Experience Strategy
Samantha Louras is a professional with a diverse background in experience strategy, design, and research, particularly in the fields of human factors and marketing.
With a unique and comprehensive educational journey spanning Commercial Photography, Human Factors in Information Design, and Marketing, Samantha possesses a well-rounded skill set that encompasses creativity and analytical thinking.
Samantha's career highlights include roles such as Experience Strategy Director and Senior Experience Strategist at Mad*Pow, where she demonstrated expertise in building end-to-end solutions for enhancing customer interactions and organizational processes.
Her past experiences as an Experience Design Researcher, Usability Specialist, and Marketing Assistant have equipped her with a deep understanding of customer-centric approaches and operational considerations.
Samantha's educational background, including a Master's degree in Human Factors in Information Design, reflects her commitment to creating user-centric solutions and her ability to analyze complex ecosystems to drive custom value opportunities.
Throughout her career, Samantha has leveraged her knowledge in fields such as Commercial Photography, Advertising, and Marketing to develop innovative and feasible solutions that prioritize the user experience and organizational efficiency.