Lawrence Rosenberg

Lawrence Rosenberg is a seasoned leader in the realm of B2B sales, known for his adept management of high-performing sales teams both within global corporations and agile startups. He has a proven track record of boosting revenue streams and delivering tangible results.

With four insightful books under his belt, Lawrence is an acclaimed author focusing on sales strategy, peak performance, and cultivating the right mindset in sales professionals. His book 'New Gap Selling' opens the door to understanding consultative selling, streamlining sales cycles, and empowering sales professionals to secure wins even in a data-centric market landscape.

In addition to 'New Gap Selling,' Lawrence's literary contributions include 'Competitive Persuasion,' 'The Ultimate Art of War,' and 'Chase the Championship,' each offering unique perspectives on salesmanship, negotiation, and achieving excellence in the competitive sales arena.

Diving into the world of podcasting, Lawrence hosts 'The Alpha Human Podcast,' where he engages with influential figures to glean insights on empowerment, leadership, and unlocking human potential.

Lawrence's educational background includes studies in English Literature and Journalism at The City University of New York, providing him with a solid foundation in communication and critical thinking skills.

Throughout his career, Lawrence has held key positions in various organizations, including Vice President Sales, Enterprise at Shindig, Vice President of Sales at GDS Group, Founder of Magnetic Media, and roles at The Institute of Sales Management (ISM), WTG, IQPC, and Faircount Media Group in different sales and managerial capacities.