Lawrence Dyson

Lawrence Dyson is a skilled web analytics architect with a solid mathematical and statistical foundation. Currently serving as a consultant leading the Google Analytics team at 120Feet, Lawrence has an extensive background as a web analyst for various companies, employing a range of web analytics tools like Yahoo Analytics and WebTrends. Prior to his consultancy role, he specialized in hyper-local economic forecasting models as an economist.

He holds GAIQ certification and primarily aids clients in their Google Analytics and Google Tag Manager setups and structures. Beyond Google products, Lawrence is well-versed in auditing websites tracked with Adobe Analytics, utilizing TMSs such as Tealium, Ensighten, and UberTags. His client portfolio includes reputable names such as Lastminute.com, Moneysupermarket.com, Tesco Mobile, The Co-operative, Avis, and Aldermore bank.

Apart from implementation and analysis, Lawrence has assisted clients in setting up call tracking analytics and integrating them with existing web analytics tools. He also collaborates with clients to develop, execute, and evaluate MVT and A/B tests. Further showcasing his skills, he has crafted interactive dashboards, possesses knowledge of Visual Basic, and has experience in creating statistical models like traffic forecasting models and clustering models for segmentation purposes.