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    Lavayssiere Lionel

    Directeur E commerce chez PROWEBCE

    Lionel Lavayssière served as the Directeur E-commerce at ProwebCE from September 2019 to July 2023.2 ProwebCE is a leading French company that provides solutions for Comités Sociaux Economiques (CSE), offering a SaaS platform for managing employee benefits and an e-commerce portal.13

    In his role, Lavayssière was responsible for:

    1. Overseeing the e-commerce operations of ProwebCE
    2. Implementing data-driven strategies to improve customer experience
    3. Managing the integration of various data sources to enhance the company's CRM capabilities

    Prior to joining ProwebCE, Lavayssière had experience in B2C e-commerce, having worked for companies like TéléShopping and Celio.1 His background in data-driven marketing from the B2C sector was applied to develop ProwebCE's digital marketing strategies.

    Lavayssière emphasized the importance of data in B2B operations, particularly for:

    • Detecting behavioral signals from prospects and clients
    • Enhancing CRM data with real-time information
    • Identifying potential customers through website interactions

    He also stressed the significance of change management in implementing data projects, advocating for "human" Proofs of Concept to demonstrate the value of new data-driven approaches to sales teams.1

    Highlights

    Sep 10 · custup.com
    ProwebCE : Données B2B & Conduite du Changement - CustUp
    ProwebCE : Données B2B & Conduite du Changement - CustUp
    Oct 4 · getkoala.com
    ProwebCE - Overview, Industry, Revenue, Location & Tech Stack
    Jun 8 · youtube.com
    How to sign up for a new LinkedIn account - YouTube
    How to sign up for a new LinkedIn account - YouTube
    Mar 25 · mergr.com
    ProwebCE - Ownership and Business Overview - Mergr

    Related Questions

    Quelles sont les principales initiatives de Lionel Lavayssière au sein de ProwebCE?
    Comment Lionel Lavayssière a-t-il appliqué sa culture data-driven au B2C chez ProwebCE?
    Quels sont les défis auxquels Lionel Lavayssière a dû faire face en tant que Directeur E-commerce chez ProwebCE?
    Quelles solutions ProwebCE utilise-t-il pour enrichir les fiches CRM des prospects et clients?
    Comment ProwebCE utilise-t-il les données de comportement web pour détecter les intentions et besoins des clients?
    Lavayssiere Lionel
    Lavayssiere Lionel, photo 1
    Lavayssiere Lionel, photo 2
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    Location

    Greater Paris Metropolitan Region