Laurie Voycey

VP, Controller at FlightSafety International

Laurie Voycey is a Senior Consultant at 7th Sense Research.1 She specializes in qualitative and ethnographic style research, focusing on delivering strategic and actionable results in areas such as brand positioning and product development.1 As a Senior Consultant, Laurie likely plays a key role in helping clients gain valuable insights through her expertise in research methodologies.

Professional Focus

Laurie's work primarily revolves around:

Qualitative research: This involves collecting and analyzing non-numerical data to understand concepts, opinions, or experiences.
Ethnographic research: A method that involves immersing oneself in a particular environment or culture to gain deep, contextual insights.

Areas of Expertise

Laurie's strategic and actionable results contribute to:

Brand positioning
Product development
Other related business areas

Given her role and specialization, Laurie Voycey is likely instrumental in helping companies understand their target markets, refine their brand strategies, and develop products that meet consumer needs effectively.

Experience

VP, Controller at FlightSafety International (July 2020 - Present)

Finance Accounting Consultant at FlightSafety International (January 2020 - July 2020), Vice President, Finance, Hain US FP&A at The Hain Celestial Group (July 2018 - September 2019), Director / Vice President, Finance, Corporate FP&A at The Hain Celestial Group (December 2009 - June 2018), Assistant Controller, Hain US and Corporate at The Hain Celestial Group (August 2003 - December 2009), Senior Accountant at KPMG US (August 1999 - August 2003), Accounting at Barnes & Noble (July 1994 - August 1997)