Laurie Keith

Vice President at the Ad Council | Emerging Media & Technology | Leader in building partnerships and social impact strategies

Laurie Keith is a seasoned media and marketing professional with a strong background in building strategic partnerships and driving social impact initiatives.

Currently serving as the VP of Emerging Media & Technology at the Ad Council, Laurie excels in fostering collaborations in advertising, media/technology, and social good sectors.

Her role involves identifying and cultivating partnerships in the emerging media landscape, which includes areas like Artificial Intelligence, virtual reality, and blockchain technology.

Laurie has a proven track record of innovating impactful campaigns, such as integrating Apple emojis for Bullying Prevention and launching VR experiences for social causes.

With a career spanning over 15 years, Laurie has held key positions in media strategy and business development for prominent organizations like Carl's Junior, Ford Automotive, and the Ad Council.

She is known for her expertise in utilizing new media technologies to drive social change and educate stakeholders on the evolving digital landscape.

Laurie's educational background includes studies in Advertising, Marketing, and Theatre at Michigan State University, as well as International Marketing and Cross-Cultural Marketing at The American University of Rome.