Laurie Gallien Miller

Laurie Gallien Miller is an accomplished marketing and analytics leader who currently serves as the Head of Analytics and Data Science at PMG Digital Agency.1 With a strong background in CRM, digital marketing strategy, and data-driven innovation, she leads PMG's Analytics, Data Science, and Measurement practice.1

Education and Background

Laurie holds an MBA in Marketing Strategy, Management, and Organizations from the Kellogg School of Management at Northwestern University. She also earned a Bachelor of Science in Psychology and Communication Studies from Northwestern University.3

Professional Experience

Before joining PMG, Laurie held several notable positions:

• Director of Marketing Analytics at SEPHORA, where she advanced omnichannel marketing measurement and testing roadmaps.2
• Various roles at Gap Inc., including Manager of eCommerce Strategy and Business Development and Senior Manager of Customer Strategy and Analytics.2
• Senior consultant at Marakon and Summer Associate at Russell Reynolds Associates.

Role at PMG Digital Agency

As Head of Analytics and Data Science at PMG, Laurie is responsible for:

• Developing and leading PMG's Analytics, Data Science, and Measurement practice.1
• Managing a team of data engineers, analysts, and data scientists.1
• Overseeing clients' marketing data foundation in PMG's Alli Platform.1
• Building analytics solutions and accelerating advanced measurement strategies.1

Expertise and Approach

Laurie is known for her:

• Unique combination of analytical problem-solving abilities and exceptional storytelling capabilities.
• Expertise in customer-led and data-driven strategies.
• Advocacy for leveraging AI and machine learning to revolutionize first-party data and measurement strategies.2
• Emphasis on maintaining a growth mindset and fostering innovation within her team.2

Laurie Gallien Miller's diverse experience in retail, e-commerce, and digital strategy, coupled with her strong analytical background, positions her as a valuable leader in the field of marketing analytics and data science.