Laurie C.

Laurie C., also known as Enid, is a Family Office & Marketing Princess with over 20 years of experience in building websites and working with top brands in the footwear and beauty industry.

She is the Co-Founder of Social Theory A.I., an innovative digital marketing agency known for scaling brands to unicorn status.

Laurie's expertise includes SEO, Affiliate Marketing, and Paid Advertising, having worked with major companies like Google, Bing, and Meta.

Her accomplishments include scaling brands like Toms Shoes to 9 figures via direct-to-consumer approach within 11 months.

Laurie is currently working on launching her first fund and a new shoe brand called Shield Walk.

She has a rich background in footwear, having worked with brands like Avirex, SKECHERS, TOMS, and many others.

Laurie has advised top legal firms like DLA Piper on digital, technology, and fashion aspects, and has managed marketing and web development for several unicorn companies.

Her current board position is at Fashiontechworks.com, and she specializes in UX/UI design, conversion optimization, and various e-commerce platforms.

Laurie's experience extends to speaking engagements at events like Summit.co, SXSW, and Fashion Digital.

She studied Biology at California Polytechnic State University-San Luis Obispo and has been involved with various organizations and companies in leadership roles.