Laurie Kalmanson

Laurie Kalmanson is an accomplished professional with a diverse background spanning product marketing, user experience design (UX), information architecture (IA), and content strategy.

With a unique blend of experiences as a journalist and a galley mate on fishing charters, Laurie brings a rich tapestry of skills to her roles, having worked with renowned companies like American Express, AT&T, BlueCross BlueShield, and Ford.

Having earned her Master's in Public Policy Studies from the University of Chicago, Laurie combines strategic thinking and practical skills to drive successful product launches and marketing strategies.

Her expertise includes customer insights, product value assessment, competitive analysis, market intelligence, and go-to-market strategies, ensuring alignment with business goals and customer needs.

Laurie's proficiency in UX and IA is evident in her ability to craft engaging user experiences, conduct usability testing, and create compelling content that resonates with diverse audiences across platforms and devices.

As a continuous learner, Laurie stays abreast of industry trends and best practices, enhancing her capabilities as a product marketing manager, UX lead, and content strategist.

Throughout her career, Laurie has collaborated with key stakeholders, customers, and C-level executives to shape product visions, develop impactful communications strategies, and drive organizational success.

Her extensive client portfolio includes notable names like Mercedes-Benz, T-Mobile, CBS.com, and Time Inc., showcasing her versatility and adaptability in delivering results for varied industries and domains.

Leveraging her experience in digital marketing, Laurie excels in crafting engaging content, managing online campaigns, and driving customer engagement to achieve business objectives effectively.

With a rich history of roles in prestigious organizations and consultancy projects, Laurie has honed her skills in digital strategy, email marketing, online fundraising, and technical writing, making her a well-rounded professional in the digital landscape.

Whether leading UX teams, developing content strategies, or spearheading product launches, Laurie's passion for innovation and user-centric design shines through in her work, driving positive outcomes for her clients and partners.