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Laurie Allen
Senior Executive Marketing - Digital
Laurie Allen is a seasoned senior executive with extensive experience in P&L management, commercial operations, and digital marketing across financial services and consumer products sectors.
During her tenure at GE and Capital Group - American Funds, Laurie demonstrated exceptional leadership, driving business strategies, overseeing organizational transformations, and achieving record sales targets.
She played a pivotal role in spearheading digital marketing initiatives, building capabilities, and leading marketing communications efforts at Capital Group.
Laurie's strategic acumen and transformational leadership were evident in initiatives like launching Marketing U and overseeing the first business process offshoring project at Capital, resulting in significant cost savings.
Her board and committee service involvement, along with her non-profit contributions, reflect her commitment to community engagement and financial stewardship.
With a background in English Literature and a Business MBA, Laurie combines intellectual agility with practical business acumen to drive results and foster talent development.
Her diverse roles at GE and Capital Group underscore her ability to excel in complex corporate environments and drive growth through innovative strategies.
