Lauri Joffe

Lauri Joffe Turjeman is the Chief Marketing Officer at American Freight Furniture, Mattress, Appliance, a position she has held since April 2023. She previously served as the Chief Digital Officer from March 2020 to April 2023. Before joining American Freight, Joffe Turjeman had an extensive career at Sears Hometown and Outlet Stores, where she progressed through various roles including Senior Vice President of Marketing, eCommerce & IT, and Director of Digital Marketing.135

Educational Background

Lauri Joffe holds a Master's degree in Business Administration from the University of Chicago Booth School of Business. Additionally, she has an LLB and a Bachelor's degree in Law and Business from The Interdisciplinary Center Herzliya (now known as Reichman University) in Israel.45

Professional Experience

• Chief Marketing Officer at American Freight (April 2023 - Present)
• Chief Digital Officer at American Freight (March 2020 - April 2023)
• Senior Vice President of Marketing, eCommerce & IT at Sears Hometown and Outlet Stores (May 2018 - March 2020)
• Divisional Vice President eCommerce and Integrated Retail at Sears (August 2015 - May 2018)
• Director of Digital Marketing at Sears (August 2012 - August 2015)

Key Contributions

In her current role, Joffe Turjeman focuses on enhancing customer engagement through innovative marketing strategies and technology integration. She emphasizes a customer-centric approach to drive the company's growth in the competitive home furnishings market.24