Laurent de Vivie

Laurent de Vivie is a seasoned professional in the financial services industry with a strong focus on CRM, Distribution, Digital, Customer Experience, and Data.

His expertise spans across various marketing domains including Strategic and Operational topics related to acquisition and loyalty activities, on and off-line skills, as well as creative and data-mining knowledge.

Laurent's educational background includes studies in Entrepreneurship at The Cantillon, GEMBA2010 at INSEAD, and Engineering at ECAM Lyon.

With a rich professional experience, Laurent has served in key roles such as Head of Digital Marketing at BNP Paribas Banque Privée France, Customer Experience / Distribution / Customer Marketing / Digital & Data at IRB at BNP Paribas, and Strategic Marketing - Global distribution at BNP Paribas Cardif.

He has also held positions at other prestigious organizations like AXA and Credit Agricole Consumer Finance, where he contributed to Sales and Marketing initiatives.

Laurent de Vivie's career journey includes engagements in Database Marketing / CRM at AIG and consulting at MEGA International, showcasing his diverse skill set and breadth of experience.