Laurent Benichou

Laurent Benichou is a seasoned professional with a strong background in the insurance industry, particularly in the realm of blockchain technology.

As the Head of Blockchain at a prominent insurer, Laurent spearheaded the launch of fizzy, a pioneering insurance product that harnessed the power of Ethereum.

His innovative initiatives also include introducing foresight works within his insurance company and orchestrating a large-scale idea crowdsourcing competition involving 150,000 employees.

Passionate about fostering innovation, Laurent is known for his creative and critical thinking, insatiable curiosity for novel ideas, and diverse experience in consulting and entrepreneurship.

Drawing upon his extensive network in the crypto space, Laurent is driven by a desire to collaborate with individuals dedicated to making a positive impact on the world.

Educationally, Laurent holds a Graduate degree in Marketing finance strategy management from HEC School of Management and has pursued studies in Finance, entrepreneurship, and negotiation at Thunderbird School of Global Management.

His professional journey includes notable roles such as being a Professor in Bitcoin, cryptocurrencies & Blockchain economics at École Polytechnique and HEC Paris, as well as serving as the Head of fizzy & crypto at AXA Next within AXA.

Moreover, Laurent has held key positions such as Director of R&D AXA Next, Head of Innovation & Foresight, Marketing & Digital partnerships Director, and founder of fizzy.axa at AXA.

Before his tenure at AXA, Laurent founded Think Lab and gained valuable experience as a Strategy & marketing consultant at Greenwich Consulting and WMI Consulting.

With a wealth of experience, a passion for cutting-edge technology, and a commitment to driving positive change, Laurent Benichou continues to be a driving force in the insurance and blockchain sectors.