Lauren Shimmel

Lauren Shimmel is the Vice President of Strategy and Delivery at Sparky, a role she has held since August 2023. In this position, she focuses on enhancing eCommerce strategies and optimizing brand delivery for the company, which specializes in building high-converting eCommerce sites for direct-to-consumer (DTC) brands.

Professional Background

Prior to her current role, Lauren served as the Director of Digital Brand & Ecomm Strategy at Sparky from April 2022 to August 2023. She also worked at Brahmin Leather Works as the Director of Marketing and Ecommerce from July 2020 to April 2022. Her experience extends to various roles in creative consulting and brand advising, notably at Shim Studio, where she provided marketing and e-commerce services to DTC brands.

Lauren's earlier career includes significant positions at well-known companies such as ALEX AND ANI, where she was a Director of Digital, and Hasbro, where she served as a Senior Digital UX Strategist. Her diverse background encompasses expertise in digital marketing, design, and publishing across multiple industries.

Education

Lauren holds a Bachelor's Degree in English Language and Literature from Providence College (2008-2012) and has furthered her education with a Master's Degree in Graphic Design from the University of Massachusetts Dartmouth (2013-2016). Additionally, she attended the Summer Institute for Graphic Design Studies at the Rhode Island School of Design in 2012, focusing on Typography and Graphic Design.

Current Role at Sparky

At Sparky, Lauren is integral to shaping the company's strategic direction and ensuring the successful delivery of services that resonate with brand identity and customer engagement. Her leadership is pivotal in navigating the fast-paced eCommerce landscape.