Lauren Serota

Lauren Serota is a seasoned professional in talent development and human resources, recently appointed as the Chief People & Culture Officer at Brand Velocity Group (BVG) as of July 2024. Prior to this role, she served at Patagonia for five years, where she was the Head of Talent Development, Learning, Performance, and Workforce Analytics. In her position at Patagonia, Serota focused on enhancing employee engagement and performance through various initiatives, including diversity, equity, and inclusion (DEI) efforts.134

Educational Background::

• Bachelor's Degree: Sarah Lawrence College
• Master's Degree in International Affairs: Columbia University
• Master's of Science in Management Systems: New York University.1

Professional Experience::

• Patagonia (2019 - 2024): Head of Talent Development, Learning, Performance & Workforce Analytics.
• Brand Velocity Group (2024 - Present): Chief People & Culture Officer.
• Previous roles include positions at Gap Inc., Accenture, and the World Bank Group.14

In her new role at BVG, Serota is expected to leverage her extensive experience to transform company culture and enhance talent management strategies across the firm's portfolio companies.12