Lauren Herbert

Marketing Director launching new-to-you products & branding across food/beverage, cannabis & lifestyle CPG segments.

Lauren Herbert is a seasoned marketing professional currently serving as the Director of Digital Channel Marketing at Fidelity Investments in the Greater Boston area.1 Her career spans various industries and roles, showcasing a diverse background in marketing and creative direction.

Professional Experience

Lauren's current role at Fidelity Investments began in February 2022.1 Prior to this, she held several notable positions:

Director of Brand Marketing at Curaleaf (2020-2021)
Creative Director / Director of Integrated Marketing at High Liner Foods (2016-2020)
Creative Director at Blink Worldwide (2014-2016)
Brand Director at Teroforma (2011-2014)
Brand Director / Senior Designer at Snaidero USA (2005-2011)

Earlier in her career, Lauren worked in the publishing industry as a Style Editor for Food & Wine magazine (2003-2006) and Martha Stewart Living Omnimedia (2002-2003).1

Education and Certifications

Lauren holds a Bachelor's Degree from the Rhode Island School of Design.1 She has also pursued additional education at:

Centre Pour l'Art et le Culture in Aix-en-Provence, France
International Center for Photography (2012)

Her commitment to continuous learning is evident through her recent certifications:

Applications of Blockchain Technology from Cornell University (April 2024)
Cryptography Essentials from Cornell University (May 2024)
Cryptocurrencies and Ledgers from Cornell University (May 2024)
Blockchain Fundamentals from Cornell University (May 2024)1

Additionally, Lauren has completed the Google CMO Academy at Columbia Business School (November 2019) and is Contentsquare Certified (October 2022).1

Skills and Expertise

Lauren's career trajectory suggests a strong background in:

Digital marketing
Brand management
Creative direction
Integrated marketing strategies
Performance and growth marketing

Her recent certifications in blockchain technology and cryptography indicate an interest in emerging technologies and their potential applications in marketing and finance.1