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Lauren Bauml
A growth leader who takes purpose-driven orgs from launch to market leadership.
Lauren Bauml is a highly experienced brand, marketing, and communications expert with a passion for propelling purpose-driven organizations towards market leadership.
With a strong focus on advocating for equitable education and career opportunities, Lauren's leadership style is guided by a set of core values that prioritize inclusivity and innovation.
Having a background as a leader in the higher education sector, Lauren has played integral roles in pioneering EdTech and FinTech startups dedicated to enhancing inclusivity, accessibility, and alignment with career goals in higher education.
Throughout her career, Lauren has excelled in various capacities such as brand management, marketing, strategic communications, public affairs, partner success, and market activation, consistently developing brands, teams, and market strategies from inception to drive long-term success.
Currently, Lauren is at the helm of Lantana Partners, a branding, marketing, and communications agency she founded to elevate the voices and impacts of educational visionaries challenging traditional norms through innovative solutions.
Known for her unwavering commitment as a thought leader and strategic advisor, Lauren collaborates closely with clients, ranging from universities to data tech startups, accreditors, and organizations focused on developing career-aligned, inclusive pathways in higher education and addressing labor market challenges.
Lauren's educational background includes a Bachelor of Arts in Political Science and Government from Texas A&M University, as well as executive leadership development studies at altMBA.
Having held key positions in reputable organizations like Chief, Workforce Talent Educators Association, Podium Education, Flatiron School, Skills Fund, Urbanspace Real Estate + Interiors, and Airbus Defence and Space, Lauren brings a diverse and rich array of experiences to her current endeavors in branding, marketing, and communications.
Her roles have spanned from Vice President positions to Founder and CEO roles, showcasing her versatility and adaptability in driving organizational growth and success through strategic leadership.
