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Laura Siegfried
Loyalty and Marketing Consultant
Laura Siegfried is a Marketing Consultant specializing in loyalty programs, targeted marketing, and customer engagement programs.
She holds an MBA in Marketing from The Wharton School and a BA in History from Dartmouth College.
With a rich professional background, Laura has held various roles in prestigious organizations such as REACH, Kobie Marketing, Merkle, Metzner Schneider Associates, Shaw's Supermarkets, Supervalu, Pyro Brand Development/The Richards Group, Brierley & Partners, Bell Atlantic, and American Airlines.
Her experience includes positions as Vice President, Loyalty; Loyalty Consultant; Partner; Senior Director, Loyalty Practice Group; Consultant; Director, Customer Marketing; Account Director; Vice President, Account Strategy; Sr. Manager, Relationship Marketing; and Manager, Marketing Planning.
