Laura Schmit

Laura Schmit is an accomplished executive in the beauty and wellness industry, currently serving as the General Manager for North America at Gotha Cosmetics. She has a strong background in brand strategy and product innovation, having previously held the position of Senior Director of Brand Strategy and Product Innovation at Demetrix from 2021 to 2022.

Before her role at Demetrix, Schmit was with Gotha Cosmetics from 2014 to 2021, where she significantly contributed to the company's growth and market presence in North America.12 Her expertise encompasses strategic management and team leadership, making her a key player in the cosmetics sector.3

Schmit's professional journey reflects her commitment to excellence in the beauty industry, leveraging innovative approaches to meet consumer needs and enhance brand reputation.