Laura Sauls

Laura Sauls is the Senior Director of Marketing and Sales at WAYB, a company focused on creating safer and responsibly-made products for children. She oversees various strategic efforts including sales, marketing, branding, social impact, and customer experience initiatives.13

Professional Background

• Current Role: Senior Director of Marketing and Sales at WAYB (April 2024 - Present).
• Previous Role: Director of Brand Adventure at WAYB (March 2023 - April 2024) .2
• Experience: Laura has held positions at notable companies such as Lenovo, Adobe Systems, PayPal, and Charter Communications, contributing to her extensive background in marketing and sales.2

Responsibilities

In her current role, Laura is responsible for:

• Developing and implementing marketing strategies to enhance brand awareness.
• Managing social media campaigns and influencer partnerships.
• Ensuring exceptional customer experiences to drive sales and customer loyalty.12

Her work aligns with WAYB's mission to promote healthier products for children while maintaining high standards of customer engagement.1