Laura Santos DiPalo

Laura Santos DiPalo is a hands-on Entrepreneur and Executive Leader with over a decade of experience focusing on e-commerce, digital marketing, merchandising, and marketplace strategies, particularly on platforms like Amazon.

Her expertise lies in developing and implementing comprehensive marketing strategies, conducting in-depth analysis, and crafting both short-term and long-term action plans. She possesses a thorough understanding of how marketing, merchandising, and overall customer experience impact the customer lifecycle, from acquisition to cultivating loyal shoppers.

Laura excels in studying user and customer journeys, leading to valuable insights that have contributed to enhancing website user experience and interface design.

Over the past ten years, she has held pivotal roles in managing Product & Merchandising teams, focusing on identifying product expansion opportunities, conducting competitive market analysis, devising content strategies, and executing price tests. Laura has successfully established and grown Channel, Marketplace (including Amazon 1P & 3P), and Wholesale business units, significantly contributing to overall company revenue.

Laura holds an MBA in International Business and a BSBA in Business Administration with a specialization in Fashion Management, both from Lynn University. She has a rich professional history, having worked in various capacities at renowned organizations like Red Paper Plane, FullTimeSideHustle, FragranceX.com, BIGNAME Commerce, Danskin, Bed Bath & Beyond, Steve & Barry's, and Kmart.

Always eager for new challenges and opportunities, Laura Santos DiPalo brings a wealth of knowledge and hands-on experience to the e-commerce and digital marketing landscape.