Laura Rueckel

Laura Rueckel is the Chief Marketing Officer of Freddy's Frozen Custard & Steakburgers.12 In this role, she is responsible for all areas of brand marketing, including strategy, creative, media, and digital marketing efforts, as well as new product development, menu innovation, communications, and digital guest hospitality.1

Before joining Freddy's, Rueckel held several notable positions:

1. Vice President of Marketing at Edible Brands, overseeing marketing for 1,000 stores across the United States and Canada.12

2. Marketing leadership roles at The Coca-Cola Company, where she led brand initiatives for the Foodservice division and partnered with major customers like McDonald's, Wendy's, Olive Garden, and SUBWAY.1

3. Marketing positions with franchise brands such as Schlotzsky's Deli and The HoneyBaked Ham Company & Café.1

Rueckel joined Freddy's in September 2021, amid a period of growth and changes for the fast-casual chain.2 Her appointment came as Freddy's was expanding rapidly, with over 400 restaurants in 34 states at the time.2

Her LinkedIn profile confirms her location as the Atlanta Metropolitan Area.3