Laura Rubin

Laura L. Rubin is a multi-faceted creative professional based in Malibu, California. She is the Founder and Creative Director of AllSwell Creative, a company she started in June 2013.1 AllSwell began as a passion project to encourage creativity in all forms, particularly through journaling and analog creative experiences.1

In addition to her role at AllSwell, Laura serves as the Editor At Large for Whalebone Media, a position she has held since January 2015.1 In this capacity, she provides input on overarching strategy, content ideas, and helps expand Whalebone's network of creative contributors and advertising partners.1

Laura is also a journaling expert, creativity coach, and writer.1 She has extensive experience in the communications and marketing field, having run her own boutique firm, Left Left Right, for over 15 years.2 Her expertise in journaling and creativity has led her to work with numerous high-profile organizations and brands, including Adobe, Alo, Goop, and Violet Grey, among others.2

As the founder of AllSwell, Laura has been instrumental in changing the cultural narrative around journaling and empowering individuals through this practice.2 She leads writing workshops and offers one-on-one creative coaching sessions, grounding her approach in scientific research to promote mental, emotional, and physiological wellbeing.2

Laura is also a published journalist and contributing editor to Whalebone Magazine.2 Her work extends to various creative projects, including product collaborations and curating experiences such as AllSwell trips.3

Throughout her career, Laura has demonstrated a commitment to fostering creativity and self-expression, making her a respected figure in the fields of journaling, creative coaching, and media.123