Suffolk University

Principal Product Marketing Manager at Accurics

In this role I am responsible for cross-platform product marketing, driving the all up GitHub narrative for enterprise decision makers.

GitHub

Director of Product Marketing, GitHub

Director, Product Marketing, AI

GitHub Security Lab’s mission is to inspire and enable the community to secure the open source software we all depend on. As the product marketing director for this team and the Office of the CISO, my work includes:
-Messaging and Positioning
-GTM planning and launch readiness
-Facilitating cross-collaboration with core marketing teams
-Weaving Security Lab messages and insights into product launches across GitHub's Enterprise and Advanced Security product portfolio
-Thought leadership content, survey-based research, and leveraging GitHub data for storytelling purposes
-Overall elevating the incredible work this team is doing throughout the industry to create a world in which code is a little more secure

Director, Product Marketing, Security Lab and Platform Security

Invicti Security is a global leader in AppSec. Invicti’s dynamic and interactive application security products help organizations in every industry scale their overall security operations, make the best use of their security resources, and engage developers in helping to improve their overall security posture.

While I am NOT responsible for public relations, content marketing, demand generation activities, events, or list buying, I am responsible for:
– Market intelligence
– Competitive landscape
– Win / Loss
– Pricing, packaging, positioning, and personas
– Go to Market: Messaging, launch planning, launch content / collateral, and cross-functional collaboration 
– Supporting Sales and Customer Success training and enablement 
– Supporting thought leadership and analyst relations

Invicti Security

Director of Product Marketing

Responsible for product marketing and corporate communications for the cyber resilience specialist, Accurics, which seeks to create cyber resilience through a developer-first approach to infrastructure as code security.

Accurics

Principal Product Marketing Manager

Veracode

Senior Product Marketing Manager

As a member of the content and communications team at Veracode. In this role, I develop content to support marketing, product and public relations efforts. I'm responsible for publishing the company's research, including the industry-leading State of Software Security report. In this role, I also focus on content around current events and trends.

Sr. Content Marketing Manager at Veracode

As the global public relations and analyst relations manager at Veracode, I am responsible for driving awareness for application security as a must-have category in information security, and positioning Veracode as the leader in this critical space. I develop creative strategies, themes and strategic plans, in tandem with our agency partners and marketing campaign leads, to share Veracode’s mission and thought leadership across traditional and new media. 
 
Additionally, I build and maintain relationships with industry analysts and non-traditional influencers in security and risk management to ensure that they’re regularly briefed about Veracode’s corporate strategy, products, services and solutions, and roadmap. I also connect Veracode’s technical and market experts with industry analysts to position Veracode and its offerings as category leaders.

Global Public Relations & Analyst Relations Manager

Life Balance Yoga & Wellness

Yoga Instructor

Waltham Athletic Club

During my tenure at InkHouse, I worked with a variety of technology companies, and my account teams, to integrate traditional public relations tactics with digital media in order to tell and amplify their stories and core messages. 

ACCOUNT MANAGER RESPONSIBILITIES:
As an account manager at InkHouse, I was responsible for client relations and driving the day-to-day account activities, as well as the execution of all media relations activities across five or more accounts. I worked closely with team Vice Presidents to develop and execute a broad range of creative PR and social media strategies/programs for clients. I was also responsible for delivering customized, creative PR strategies and messaging to clients. Additionally, I created and implemented public relations campaigns, including thought leadership platforms, new product launches, product reviews and industry event and speaking opportunities.  

In addition to account team management, I managed 4-5 direct reports and worked with them to carve out and grow on their respective professional paths at InkHouse.

ROLES AT INKHOUSE:
-Account Manager: May 2015 to January 2017
-Senior Account Executive: September 2013 to May 2015
-Account Executive: December 2012 to September 2013
-Assistant Account Executive: March 2012 to December 2012
-Account Coordinator: September 2011 to March 2012

SAMPLE CLIENT ROSTER:
Venture Capital and Private Equity
-Spark Capital, F-Prime Capital, General Catalyst, Symphony Technology Group and a variety of each firm’s portfolio companies
 
Audio/Video
-AVID, iZotope, IneoQuest, Brightcove
 
Enterprise Tech
-Nuance, VoltDB, Dynatrace, Skyhook Wireless
 
Examples of additional clients include:
-The Overseas Private Investment Corporation (OPIC), Superpedestrian (Copenhagen Wheel), Gradifi, Mobiquity, Acrolinx, BiddingForGood

InkHouse Media + Marketing

Account Manager

GateHouse Media New England

Reporter

The Daily Item

During my time as a freelance journalist/writer, I contributed to:

-Beacon Villager
-Tri-Town Transcript
-Haverhill Gazette
-Dirty Water News
-Portland Magazine
-Boston NOW!

Laura Paine